Description

Key Responsibilities

Campaign Support & Management

• Assist in the development and execution of paid social (Facebook) and PPC campaigns focused on B2B lead generation
• Support campaign management for monthly ad budgets
• Help optimize campaigns for maximum lead quality and conversion rates
• Collaborate on campaign strategy and tactical implementation

Creative Development

• Assist with ad creative development and creative brief creation
• Leverage AI tools (particularly ChatGPT) for copywriting and image creation
• Support A/B testing of ad creatives and copy variations
• Ensure brand consistency across all digital touchpoints

Analytics & Reporting

• Generate weekly performance reports using Google Analytics, Facebook Business Manager, and GoHighLevel
• Track and analyze key performance metrics for lead generation campaigns
• Provide actionable insights and recommendations based on data analysis
• Monitor campaign performance and flag optimization opportunities

AI Tool Integration

• Utilize ChatGPT for efficient copywriting and creative asset development
• Stay current on AI tool capabilities and integrate new functionalities into workflows
• Contribute to developing AI-enhanced processes that improve campaign efficiency

Required Qualifications

Experience & Skills

• Minimum 3-7 years of digital marketing experience, preferably in a marketing agency environment
• Hands-on experience with paid social campaigns (Facebook/Meta preferred)
• Preferred experience with PPC campaign management
• Proficiency in campaign reporting and performance analysis
• Demonstrated ability to manage multiple projects and meet deadlines

Technical Proficiencies

• Experience with Google Analytics and Facebook Business Manager
• Familiarity with AI tools, particularly ChatGPT
• Basic design skills (Canva experience a plus)
• Experience with GoHighLevel or similar CRM/marketing automation platforms preferred

Why us:

- Fully sponsored thrice-a-week lunches.

- Bi-annual festival bonuses as per local regulation.

-Be part of a fast-growing international marketing agency serving North American clients.

-Competitive compensation packages tied to performance KPIs, with more employee perks in development.

-Work in a high-performance, fun, and politics-free environment.

-Collaborate closely with leadership and cross-functional teams.

-Gain exposure to global marketing standards and best practices.

-Grow your career in an organization that values ownership, ideas, and continuous learning.

-Make a visible impact as we scale and strengthen our presence in Bangladesh.