Description

Key Responsibilities

Leadership & Team Management (30%)

• Lead and develop a team of 3 marketing professionals (1 Marketing Coordinator and 2 Video Editors)
• Set clear goals, provide mentorship, and ensure team productivity
• Collaborate closely with Product and Sales teams to align marketing initiatives with business objectives

Digital Marketing Execution (70%)

• Own and optimize paid media campaigns across Facebook and Instagram
• Manage and execute the Content Marketing Flywheel strategy
• Develop and maintain content calendar across all digital channels
• Drive social media growth and engagement strategies
• Oversee blog content, website optimization, and SEO initiatives
• Build and optimize marketing funnels for lead generation
• Analyze campaign performance and iterate based on data insights

Strategic Growth Initiatives

• Identify and launch new marketing channels to diversify lead sources
• Develop scalable systems for consistent content production and distribution
• Optimize cost per lead while maintaining quality standards
• Create data-driven recommendations for marketing investment and resource allocation

Required Qualifications

• 5-7 years of B2B digital marketing experience
• Proven track record in managing integrated digital marketing campaigns
• Hands-on experience with:
  • Paid social media advertising (Facebook, Instagram)
  • Content marketing strategy and execution
  • SEO and website optimization
  • Marketing funnel development and optimization
  • Lead generation and management
• Experience managing and developing marketing teams.
• Strong analytical skills with ability to translate data into actionable insights.
• Experience working in digital marketing agencies is highly preferred.
• Demonstrated success in growing social media platforms.
• Excellence in both strategic thinking and tactical execution.

Preferred Qualifications

• Experience with GoHighLevel platform.
• Podcast production and promotion experience.
• Knowledge of the staffing or professional services industry.
• Experience with marketing automation and CRM systems.
• Video marketing and content creation experience.
  
  Office Time: Monday - Friday; 8 hours a day
  Location: Banani, Dhaka
  Probation period: 6 months

Why us:

- Salary deposited directly into your bank account within the first week of every month.

- Company-wide observation of selected Bangladeshi and Canadian government holidays.

- Fully subsidized twice-a-week lunches.

- Year-end 1-week long break marking Christmas and New Year.

- Bi-annual festival bonuses, after one year of completion. 

- Annual salary reviews based on your performance.

- Paid casual and sick leaves. (Eligibility condition applies)

- Inclusive, smart, and friendly office culture.