Description

Key Responsibilities

Campaign Support & Management

• Assist in the development and execution of paid social (Facebook) and PPC campaigns focused on B2B lead generation
• Support campaign management for monthly ad budgets
• Help optimize campaigns for maximum lead quality and conversion rates
• Collaborate on campaign strategy and tactical implementation

Creative Development

• Assist with ad creative development and creative brief creation
• Leverage AI tools (particularly ChatGPT) for copywriting and image creation
• Support A/B testing of ad creatives and copy variations
• Ensure brand consistency across all digital touchpoints

Analytics & Reporting

• Generate weekly performance reports using Google Analytics, Facebook Business Manager, and GoHighLevel
• Track and analyze key performance metrics for lead generation campaigns
• Provide actionable insights and recommendations based on data analysis
• Monitor campaign performance and flag optimization opportunities

AI Tool Integration

• Utilize ChatGPT for efficient copywriting and creative asset development
• Stay current on AI tool capabilities and integrate new functionalities into workflows
• Contribute to developing AI-enhanced processes that improve campaign efficiency

Required Qualifications

Experience & Skills

• 2-4 years of digital marketing experience, preferably in a marketing agency environment
• Hands-on experience with paid social campaigns (Facebook/Meta preferred)
• Preferred experience with PPC campaign management
• Proficiency in campaign reporting and performance analysis
• Demonstrated ability to manage multiple projects and meet deadlines

Technical Proficiencies

• Experience with Google Analytics and Facebook Business Manager
• Familiarity with AI tools, particularly ChatGPT
• Basic design skills (Canva experience a plus)
• Experience with GoHighLevel or similar CRM/marketing automation platforms preferred

Why us:

- Salary deposited directly into your bank account within the first week of every month.

- Company-wide observation of selected Bangladeshi and Canadian government holidays.

- Fully subsidized twice-a-week lunches.

- Year-end 1-week long break marking Christmas and New Year.

- Bi-annual festival bonuses, after one year of completion. 

- Annual salary reviews based on your performance.

- Paid casual and sick leaves. (Eligibility condition applies)

- Inclusive, smart, and friendly office culture.