Description

Key Responsibilities

1. Own Business Development Delivery Quality & Execution Depth

• Lead the execution quality of Business Development projects across customer accounts, ensuring outputs are accurate, complete, properly researched, and aligned with customer ICPs.
• Audit lead lists, enrichment outputs, Sales Navigator searches, account research, and targeting logic before they are delivered or used in campaigns.
• Ensure the team goes beyond basic lead pulling by validating relevance, fit, persona alignment, buying committee coverage, and account-level context.
• Identify recurring quality issues in lead development and enrichment workflows, then drive corrective actions with clear owners and timelines.
• Reinforce a standard where Business Development work is not considered complete until the targeting logic, data quality, segmentation, and next steps are clear.
• Build a stronger internal habit of checking work before escalation, handoff, or customer-facing use.

2. Build and Refine Prospecting Systems, SOPs & Playbooks

• Translate customer ICPs, outbound strategies, and campaign goals into structured execution plans, SOPs, and repeatable workflows.
• Build or refine playbooks for LinkedIn lead development, keyword-based prospecting, account research, enrichment, buying committee mapping, TAM mapping, and outbound campaign preparation.
• Operationalize Get Levrg’s outbound plays into practical step-by-step workflows that Business Development team members can execute consistently.
• Create reusable templates, checklists, QA rubrics, and examples that help the team understand what strong execution looks like.
• Improve SOPs when gaps are identified, ensuring processes become clearer, more scalable, and less dependent on verbal explanation.
• Partner with Account Managers and Customer Success to ensure customer-specific targeting requirements, feedback, and campaign learnings are documented and reused.

3. Lead Advanced Lead Development & Enrichment Workflows

• Build and guide advanced lead development workflows using LinkedIn Sales Navigator, Clay, HeyReach, Apollo, ZoomInfo, Voila Norbert, HubSpot, and similar tools.
• Translate ICPs into structured filters, Boolean searches, segmentation logic, account lists, persona criteria, and qualification rules.
• Design Clay workflows for enrichment waterfalls, data validation, signal detection, account research, prospect prioritization, and reusable prospecting pipelines.
• Support more sophisticated outbound motions, including ABM-style prospecting, higher-volume outbound, social proximity plays, LinkedIn engagement plays, event-based plays, and signal-based targeting.
• Map buying committees and identify multiple relevant stakeholders within target accounts.
• Perform TAM mapping, account research, white space analysis, and customer-specific prospecting logic.
• Troubleshoot workflow issues independently and identify better ways to execute using available tools, AI, documentation, and research.

4. Coach and Enable the Business Development Team

• Guide Business Development Specialists on how to execute deeper lead development, enrichment, prospecting, and campaign preparation workflows.
• Provide hands-on coaching, examples, Loom walkthroughs, QA feedback, and live correction where needed.
• Help team members become more independent by teaching them how to think through targeting logic, tool usage, workflow errors, and data quality issues.
• Identify skill gaps across the team and build practical enablement materials to close those gaps.
• Create a culture where team members are expected to be proactive, resourceful, and accountable for figuring out how to complete work correctly.
• Reduce repeated dependency on Account Managers or senior stakeholders for basic workflow explanation or correction.

5. Partner Closely with Account Management, Customer Success & Revenue Teams

• Serve as the senior Business Development delivery partner for Account Managers and Customer Success Managers.
• Help clarify customer requirements, ICPs, campaign goals, targeting assumptions, and expected outputs before execution begins.
• Push back constructively when briefs are unclear, targeting logic is weak, timelines are unrealistic, or execution requirements are not properly defined.
• Translate customer feedback into specific changes to workflows, SOPs, QA checks, or team coaching.
• Support customer-facing confidence by ensuring BD outputs are well-structured, explainable, and tied to the customer’s growth objectives.
• Partner with revenue stakeholders to improve outbound campaign execution, performance visibility, and lead quality.

6. Improve Workflow, Reporting & Delivery Predictability

• Own project planning, task coordination, prioritization, and delivery tracking for assigned Business Development projects.
• Use Monday.com, HubSpot, or other operating systems to maintain clear visibility into task status, blockers, ownership, quality issues, and delivery readiness.
• Monitor project timelines, output quality, workload, and team execution standards across multiple accounts.
• Prepare clear internal updates, customer-ready summaries, performance reports, and leadership briefings where required.
• Track patterns in lead quality, enrichment accuracy, revision volume, process gaps, and customer feedback.
• Recommend practical improvements to workflows, staffing, tool usage, QA routines, and playbook design.

7. Build a More Mature, Proactive & Scalable BD Operating Culture

• Reinforce a culture of ownership, accuracy, curiosity, and problem-solving within the Business Development team.
• Set the expectation that team members should use available tools, AI, SOPs, examples, and research before escalating basic execution questions.
• Encourage deeper thinking around account fit, prospect relevance, buying committee structure, customer value, and outbound strategy.
• Recognize strong examples of high-quality research, workflow design, and prospecting execution.
• Address repeated quality misses directly, fairly, and with clear improvement expectations.
• Help develop future BD leads by building their ability to review work, coach others, and manage more complex customer workflows.
   

Required Qualifications

• 8+ years of experience in business development, sales operations, lead generation, outbound prospecting, revenue operations, project management, or a similar role.
• Strong understanding of B2B outbound prospecting, lead development, ICP translation, account research, and sales campaign execution.
• Hands-on experience using LinkedIn Sales Navigator for advanced search, segmentation, Boolean logic, persona targeting, and account-based prospecting.
• Working knowledge of Clay or similar enrichment/workflow platforms, including enrichment logic, data validation, and workflow structuring.
• Experience with prospecting and data tools such as Apollo, ZoomInfo, Voila Norbert, email validation tools, and CRM platforms.
• Ability to audit lead lists, enrichment outputs, targeting logic, and prospecting workflows for quality and relevance.
• Strong project management skills, including planning, tracking, prioritization, stakeholder management, and reporting.
• Strong written and verbal English communication skills, especially for North American stakeholders.
• Ability to build SOPs, playbooks, checklists, QA routines, and training materials.
• Comfortable working hands-on while also coaching and guiding junior team members.
• Comfortable working in an EST-aligned schedule.
• Experience using project management or CRM tools such as Monday.com, HubSpot, GoHighLevel, Salesforce, Asana, ClickUp, or similar platforms.

Preferred Experience

• Experience working with North American customers, global clients, offshore delivery teams, marketing agencies, SaaS companies, or professional services firms.
• Deeper Clay experience, including enrichment waterfalls, signal detection, account research workflows, AI-assisted research, and reusable outbound pipelines.
• Experience with HeyReach or similar LinkedIn automation tools.
• Experience operationalizing outbound plays such as LinkedIn engagement, social proximity, event-based prospecting, permission-based content, signal-based outreach, or ABM campaigns.
• Experience building or improving lead development QA systems, prospecting SOPs, outbound playbooks, or sales operations processes.
• Familiarity with customer-facing service delivery environments where output quality, turnaround time, and customer satisfaction are closely measured.
• Experience mentoring or managing Business Development Representatives, lead generation specialists, sales researchers, or outbound operations teams.
• Exposure to AI-assisted prospecting, account research, message personalization, list QA, or workflow troubleshooting.

Core Competencies

• Prospecting systems thinking: Understands how to build repeatable outbound systems, not just one-off lead lists.
• Lead development judgment: Can assess whether a prospect, account, persona, or segment truly fits the ICP.
• Tool depth: Uses Sales Navigator, Clay, HeyReach, Apollo, ZoomInfo, and related tools beyond basic functions.
• Quality-first execution: Reviews work carefully and prevents low-quality outputs from reaching customers or downstream teams.
• Operational discipline: Builds SOPs, checklists, workflows, QA routines, and repeatable processes.
• Proactive problem-solving: Figures things out independently using tools, AI, documentation, research, and structured thinking.
• Coaching orientation: Helps junior team members understand not just what to do, but how to think through the work.
• Customer empathy: Understands that lead quality, targeting accuracy, and outbound execution directly affect customer trust and value perception.
• Data-informed management: Uses performance signals, QA findings, enrichment accuracy, and campaign feedback to improve execution.
• Calm under pressure: Maintains quality and structure even during urgent requests, customer escalations, or shifting priorities.

Why us:

- Fully sponsored thrice-a-week lunches.

- Bi-annual festival bonuses as per local regulation.

- Menstrual leaves for female employees. (Conditions apply)

-Be part of a fast-growing international marketing agency serving North American clients.

-Competitive compensation packages tied to performance KPIs, with more employee perks in development.

-Work in a high-performance, fun, and politics-free environment.

-Collaborate closely with leadership and cross-functional teams.

-Gain exposure to global marketing standards and best practices.

-Grow your career in an organization that values ownership, ideas, and continuous learning.

-Make a visible impact as we scale and strengthen our presence in Bangladesh.